The core digital experience was built on Shopify. I customized the interface to prioritize mobile users, ensuring a seamless flow from product discovery to checkout.
To maintain brand visibility across third-party platforms, I managed the product imagery for GroMart and designed high-engagement promotional banners for the Lazada flagship store, ensuring consistency across all digital touchpoints.
Bridging the gap to physical retail, I designed the interior point-of-sale materials. This included a modular display panel system for rotating promotions and clear shelf labels to aid customer decision-making at the rack.
To drive foot traffic to the physical location (“Chap He Diam”), I created a large-format banner template for the shop’s perimeter fencing. This design allows the store to feature rotating monthly promotions, keeping the street-level advertising fresh and adaptable to different inventory needs.
