SunFit®321 Festival 2025
The SunFit321 Festival is Sunrider’s annual wellness event that engages members and welcomes new sign-ups, and in 2024 it was held at AIBI Maxwell in Singapore, bringing together wellness enthusiasts and business builders for product tastings, light snacks, and energizing fitness sessions like Zumba and Yoga, while also launching the 30-Day Slim-Down Challenge with exciting prizes, plus door gifts and exclusive on-site offers for all attendees.
Kandesn® Lips & Face Palette Launch
This project focuses on the creative development for the launch of the Kandesn® Lip Colors and Kandesn® Face Palettes. The objective was to present both product lines that aligns with the Kandesn® brand identity. As part of the overall launch event held at JustCo @ Marina Square, additional elements such as product demonstration, product promotions, videos and a hands-on beauty workshop were also featured to enhance customer engagement.
Collagen & IntelliRise® Launch
This project represents a 360-degree launch campaign titled ‘Rise & Shine.’ We are not just selling two products; we are selling a complete daily wellness ritual. IntelliRise provides the mental focus to ‘Rise,’ and Collagen provides the inner health to ‘Shine.’ The campaign moves from awareness (Teasers) to engagement (The 10-Day Challenge) and closes with hard conversion (Launch Specials and Promotional Bundles).”
Kandesn® Pure Launch
Collaborated closely with the Marketing Team to execute a cohesive visual strategy for the launch of the Kandesn Pure vegan skincare line. My role was to translate the marketing department’s campaign objectives into a unified visual identity across multiple channels.
Product launch and Campaign
